Great Idea

Turner Classic Movies, a Time Warner owned company will turn its spotlight on the depiction of Latinos in past and contemporary Westerns through the month of May. In a statement made by Vice President of programming, Charles Tabesh said “As has been shown in our past RACE AND HOLLYWOOD editions, the way in which Hollywood depicts different cultural groups can have a tremendous impact on how those groups are viewed in society as a whole.” There will also be different themes for each day that films will be shown such as musicals, interracial relations, and will view border towns and small ethnic towns. These films include “The Milagro Beanfield War” (1988), “La Bamba” (1987), “The Mambo Kings” (1992), “Stand and Deliver” (1988), The Ballad of Gregorio Cortez” (1983), and “Lone Star” (1996).
The decision to use these themes is very important for Time Warner’s reputation. This reflects positively on their reputation and should gain more interest from publics. This also increases interest from different ethnicities even as a minority. By acknowledging every ethnicity in film, each group can be satisfied in watching these films. It is also a learning experience for them as each group progresses through time in America.

Schmitz, Sarah. "Turner Classic Movies to Look at Latino Images in Film in Latest Edition of Race and Hollywood in May." February 11, 2009. http://online.wsj.com/article/PR-CO-20090211-906774.html?mod=wsjcrmain.