Well, the future of online streaming is finally here. Many cable networks and distributors are finding common grounds to be able to protect its beloved subscriptions for free online television. Of all the cable networks attempting to come together, CEO Jeffrey Bewkes of Time Warner is heading this massive collage of cable networks. The supposed offer is to allow people to view television shows on the internet as long as they subscribe beforehand. They are trying to find a way however so that subscribers will not drop regular television. According to chief strategy officer at Time Warner Peter Stern, “The vast majority of broadband subscribers are already paying for a multichannel TV service. If we give [online TV] to them for free, some of them will stop subscribing to a multichannel TV service." Once this is resolved, the cable networks will be able to release subscriptions for many viewers so that they can watch their favorite television shows online in case they were to miss the original screening.
Worden, Nat. "Cable Executives Warm Towards Online Plan for TV Subscription." April 2, 2009.
http://news.morningstar.com/newsnet/ViewNews.aspx?article=/DJ/200904021005DOWJONESDJONLINE000712_univ.xml
Thursday, April 2, 2009
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